Our Client is A Large Retail Conglomerate

JOB PURPOSE

The job holder will lead a team of 5 subordinates to design and execute branding, advertising and promotion activities for the Business Unit.   In particular, s/he will drive bank promotion in Hong Kong and China, premium development, local store marketing, and own brand promotions.

Responsibilities:

• Formulate the marketing and corporate communication strategies for the business.
• Design marketing communication programmes to increase consumer awareness of the brand proposition particularly in new locations.
• Execute a PR programme in line with corporate objectives to promote the brand to consumers and the business community.
• Monitor and review results of marketing, advertising and sales campaigns, recommending changes for improvement.
• Manage design and content of promotional programmes to project a clear value message.
• Choose appropriate media to achieve marketing objectives, setting media and production schedules
• Commission market research to influence and direct future marketing plans based upon a thorough understanding of the consumer and market place.
• Recruit, train, direct and appraise performance of marketing staff.

Requirements:

• A professional marketer with substantial experience in Marketing
• Well established connections with consumer media, credit card issuing banks, and premium suppliers
• University graduate
• An influencer who can convince and mobilize all parties in the organization to reach common goals and objectives.
• Knowledge of latest marketing trends and methods 
• A team player with excellent people management and interpersonal skills
• Highly motivated, positive and professional
• Ability to work against tight deadlines
• Track record of marketing creativity and delivery of change
• Hands on manager who ensures the quality of outcome of all marketing plans