Senior Manager – CRM
Send your CV to CV@wwhcc.com now!
Our client is A Very Large HK-listed Conglomerate
Responsibilities:
- Report to AGM and lead a small team of CRM professionals
- Develop brand CRM strategy and business plan to build long-term relationships with identified high-value customers, in line with business objectives
- Create, develop and oversee the implementation of a cohesive customer relations program to grow the CRM database
- Manage and analyze customer data to generate insights that benefit to the business and long term growth
- Plan and organize events for targeted customers to maximize customer loyalty
- Monthly monitoring and analysis of CRM KPIs with qualitative summary and suggestions for ongoing improvements
- Implement relevant segmentation to ensure differentiated communication, efficient strategy for acquisition, retention and loyalty
- Work closely with IT department to increase & maintain reliability and quality of customer data and profiles
- Communicate with agency to effectively handle customer inquiries with objectives to maximize customer satisfaction
Requirements:
- Bachelor holder in related discipline with 10 years or more CRM experience
- Familiar with loyalty program and customer events
- Proven track record within sizable companies
- Strong analytical and problem solving skills
- Self-starter, motivated and passionate
- Strong communication and interpersonal skills
- Less experience may be considered as CRM Manager
Interested parties, please send your CV in MS Word format with an indication on present and expected salary to Mr. Lee via email at alee@wwhcc.com, thanks!