Senior Manager / Manager – CRM Data Analytics
Send your CV to CV@wwhcc.com now!
Our client is A Leading Properties Group in Hong Kong
Responsibilities:
- Work with stakeholders to design the overall data analytics framework for the CRM program with an aim to drive sales and business profitability
- Engage business stakeholders to recommend key business insights and strategy
- Drive synergy of data across business units, digital channels and loyalty program to answer business questions for long-term business growth
- Support the execution of data management and analytics strategy including data governance, management, modeling, segmentation etc.
- Bring in best practices in advanced data analytics, predictive modelling, digital marketing, campaign management, CRM and related processes.
- Work closely with IT teams to ensure relevant data mapping and effective use of data
Requirements:
- University graduate, preferably major in Quantitative Analysis, Statistics or related disciplines
- At least 8-10 years’ proven experiences in CRM data analytics and business intelligence in fast-paced industries such as FMCG / retail / shopping malls
- Experience in managing complex customer data from multiple sources, database marketing and database management
- Good knowledge and business application of data visualization tools (e.g. Tableau, Qlikview, etc) and Google Analytics
- Proficiency in SQL, SAS, MS Office (excel and Access), VBA and ETL
- Strong business acumen with problem-solving and presentation skills as well as the ability to interface directly with senior management
- Excellent written and verbal communication skills in English and Chinese
- Ability to work in fast-paced environment and organize multiple & competing priorities simultaneously
Interested parties, please send your CV in MS Word format with an indication on present and expected salary to Mr. Lee via email at alee@wwhcc.com, thanks!