Our client is A Major International Insurance Firm in HK

Job Purpose:

• Responsible for brand and product marketing to build the company as an insurer of choice among our targets
• Develop marketing strategies to achieve business goals
• Work with internal departments, strategic partners, external agencies and regional office to develop effective marketing programs that align with overall business objectives

Responsibilities:

• Develop marketing strategy or programmes to build brand and market products in both traditional and digital space to customers
• Articulate views on customer insights and marketing strategy both in tactics and execution
• Lead a team to implement marketing plan to support business retention and consolidate company’s market share in our chosen segments
• Plan and manage the marketing budget as aligned with management
• Align marketing efforts to the brand’s strategy, implementing strategic and tactical plans to meet regional brand objectives
• Develop and evaluate corporate positioning, strategies and programs for continuous brand building
• Plan and execute effective PR programs, pursuing opportunities for positive exposure including media and CSR activities
• Manage media network and cascade key messages to relevant publications
• Oversee the content of all marketing communications including website content, advertising, events, collateral and press release in compliance with corporate policies and regulatory requirements
• Support top management to manage crisis communications
• Manage channel programs to enhance partner relationships and cross selling opportunities

Requirements:

• Degree holder in Marketing/Public Relations with 10 years of relevant experience in the financial service industry with minimum 5 years in manager level
• Experience in corporate communication covering media relations, crisis management and corporate branding
• Experience in omni-channel marketing, digital marketing and event marketing
• Knowledge of digital marketing, public relations and project management
• Customer segmentation and market analysis
• Knowledge of insurance industry and products
• Good understanding of insurance sector needs and operational environment
• Excellent written and verbal communication skills, in both English and Chinese
• Excellent organization, strategic planning and networking skills
• Media contacts and agency relations
• Creative and open-minded, a change agent
• Strong analytical and problem-solving skills

Interested parties, please send your CV in MS Word format with an indication on present and expected salary to Mr. Lee via email at alee@wwhcc.com, thanks!